01
The Ghost
You've been meaning to post since 2017. Too busy, not sure what to say, mildly terrified of sounding dumb. So you say nothing. And to every founder and LP scrolling past, you simply don't exist.
LinkedIn content engines for investors & VCs
Most VCs don't post. The rest sound the same... Be different.
We only need 30 minutes to build you a LinkedIn presence that closes deals.
Alright, here's the thing
Your next best deal is already following someone else
I don't have to tell you how competitive the market has become. Real founders don't cold-pitch strangers anymore. They pitch investors they feel like they already know.
Founders scroll before they pitch. Your profile is the first meeting, whether you turn up to it or not.
LPs back people they feel they know. Hard to feel known when your last post was a fund announcement from 2021.
The investors winning at this aren't louder or smarter. They're just visible.
You're not... Yet.
Why most VCs get this wrong
Two ways to be forgettable
02
The Echo
You post, but it just sounds like everyone else. Mostly those recycled fundraising "advice" mixed with a little bit of that AI flavoring. You're technically visible, yeah, but instantly forgotten.
The good stuff is already in your head
You already have things to say. You just don't know that. There are deals you've done succesfully. Others, not so successfully. You've seen some patterns probably 40 times, but founders STILL keep missing them. They need to know. That's what they follow investors for. And it's exactly what we pull out of you. (respectfully, of course 😏)
How it works
You talk. We do the rest.
The Call
Every two weeks, we have a 30 minutes call. We just talk about you and the industry through your lens (Kinda like a podcast.) We record the call and turn it into content. Pretty simple, right? RIGHT??
We build
From that one call, we write your next 2 weeks of LinkedIn posts. We make sure every line traces back to something you actually said, mostly even phrased the way you actually say it. Once you approve, we schedule. We're donezo. (I'm not sure "donezo" is a word)
You show up
You'll have the sexiest feed on Linkedin, filled with content that sounds like you at your sharpest. Founders start recognizing your name. LPs all wanna be your friends. GPs all wanna be you. And all you did was talk for half an hour. (twice a month 🫠)
Why us
One thing, for one kind of person
No AI. Ever.
We're not big AI haters or anything. We just strongly believe AI sucks at writing--and we're not afraid to say it.
Every post is traceable.
Everything we publish points back to something you said on a call. You'll recognize all of it. Your mum would recognize it.
Not a content mill.
We're not churning "10 lessons from Q3" for forty clients at once. We keep the roster small on purpose and go deep on each person.
LinkedIn only. Investors only.
One channel, one kind of client. We're not also doing TikToks for a dentist. That focus is the whole reason this works.
Receipts
What showing up gets you
900 → 14k
followers in five months. Three of their recent deals came in through LinkedIn inbound.
Seed-stage GP, Europe
#1 source
of founder intros. Their feed now out-refers their own network. Let that sink in.
Solo GP, US
2 LP meetings
booked directly off posts we wrote from one call. Not a warm intro in sight.
Series A partner, UK
300k views
on a single post. One reply, a few coffees and a term sheet later, it's a portfolio company.
Pre-seed investor, US
"I talk for a few minutes and my content just... happens. Founders quote my own posts back at me in pitches."
Client since 2024
Results anonymized for obvious reasons.
Pricing
Two plans. Still simple.
We try not to confuse anyone with plans and add-ons and tiers and whatnot
Limited spots, on purpose
The Engine
$1,250/month
- A 30-minute content interview every two weeks
- Two weeks of LinkedIn posts from every call, all in your voice
- You approve everything before it goes anywhere
- Scheduling and publishing, handled
- Edits until it sounds exactly like you
- A monthly look at what's working (and what's not)
We go deep, so we keep the roster small. When we're full, we're full.
Feeds and inboxes
The Flywheel
$2,050/month
- Everything in The Engine
- Plus a newsletter we write, run and send for you
- This time, it's a 45-minute call
- Your content lands in founder and LP inboxes, not just feeds
- One voice across both, because it all comes from your head (we're really big on this "head" thing)
Same small roster rule. If anything, this one fills up faster.
Straight answers
Questions you haven't asked (yet)
Isn't this just ghostwriting?
Sort of, except the words are actually yours. We don't invent "hot takes" and stick your name on them. We pull out what's already in your head and shape it. Even a blind, stuck-in-the-basement Stevie Wonder would recognize your voice.
Do you use AI to write it?
No. That's the whole point. AI is why every investor on LinkedIn sounds like the same person. A human writes every word, from your words.
How much time is this, really?
30 minutes every two weeks. That's pretty much it.
What if I don't know what to post about?
Everyone says that. Then they get on the call and won't shut up. You've got years of deals, passes and opinions in there. Finding the posts is our job, not yours.
How many clients do you take?
A handful, on purpose. Going deep on someone's voice doesn't scale, and we're not going to pretend it does. When we're full, there's a waitlist.
Do you do more than LinkedIn?
LinkedIn's our main thing. But yeah, we do newsletters too. We strongly believe you need to "own" your audience.
One last thing
The VC your next founder follows didn't wait until they felt ready.
They just started.
Just give us 30 minutes of your time.
Let's chat
Or write to us: team@heralabs.io