/* ============================================================
   HERA CONTENT LABS
   Light mode, purple-led palette, hand-drawn annotations.
   Mobile-first: base styles are mobile, @media (min-width: …)
   scales up.
   ============================================================ */

:root {
  --purple: #854bf7;
  --blue:   #2c6ae3;
  --coral:  #fd5445;
  --amber:  #feb21c;
  --teal:   #076a6f;
  --paper:  #fffdf8;
  --ink:    #111111;
  --ink-soft: #3d3d3d;

  --font-disp: "Anton", "Arial Narrow", sans-serif;
  --font-body: "Space Grotesk", "Helvetica Neue", sans-serif;

  --container: 1180px;
  --pad: clamp(1.25rem, 5vw, 3rem);
  --section-gap: clamp(4.5rem, 12vw, 8.5rem);
}

/* ---------- reset-ish ---------- */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-padding-top: 5.5rem; }
@media (prefers-reduced-motion: no-preference) {
  html { scroll-behavior: smooth; }
}
html, body { overflow-x: clip; }
body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font-family: var(--font-body);
  font-size: 1.0625rem;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}
h1, h2, h3, p, ul { margin: 0; }
a { color: inherit; text-decoration: none; }
img, svg { max-width: 100%; }

::selection { background: var(--purple); color: #fff; }

.container {
  width: 100%;
  max-width: var(--container);
  margin-inline: auto;
  padding-inline: var(--pad);
}
.container-narrow { max-width: 820px; }

.section { padding-block: var(--section-gap); position: relative; }

/* ---------- type ---------- */
.disp {
  font-family: var(--font-disp);
  font-weight: 400;
  text-transform: uppercase;
  line-height: 0.98;
  letter-spacing: 0.005em;
}
.h2 { font-size: clamp(2.35rem, 8.5vw, 4.9rem); max-width: 20ch; }
.h3 { font-size: clamp(1.9rem, 6.5vw, 3.4rem); max-width: 22ch; }

.outl { color: transparent; -webkit-text-stroke: 0.032em var(--stroke, var(--ink)); }
@supports not (-webkit-text-stroke: 1px black) {
  .outl { color: var(--stroke, var(--ink)); }
}

.lede {
  font-size: clamp(1.05rem, 2.2vw, 1.3rem);
  max-width: 34em;
  margin-top: 1.4rem;
  color: var(--ink-soft);
}
.lede b { color: var(--ink); }

.kicker {
  display: inline-flex;
  align-items: center;
  gap: 0.6rem;
  font-weight: 700;
  font-size: 0.8rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  margin-bottom: 1.1rem;
}
.kicker-dot {
  width: 0.65em; height: 0.65em;
  background: var(--c, var(--purple));
  border-radius: 2px;
  transform: rotate(45deg);
  flex: none;
}

.micro { font-size: 0.85rem; color: var(--ink-soft); margin-top: 1rem; }
.micro-dark { color: rgba(255, 253, 248, 0.65); }
.plain-link { text-decoration: underline; text-underline-offset: 3px; }
.plain-link:hover { color: var(--amber); }

/* ---------- buttons ---------- */
.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  gap: 0.5rem;
  background: var(--purple);
  color: #fff;
  font-family: var(--font-body);
  font-weight: 700;
  font-size: 1rem;
  line-height: 1;
  padding: 0.9rem 1.7rem;
  min-height: 48px;
  border: 2px solid var(--ink);
  border-radius: 999px;
  box-shadow: 4px 4px 0 var(--ink);
  transition: transform 0.15s ease, box-shadow 0.15s ease;
  white-space: nowrap;
}
.btn:hover  { transform: translate(-2px, -2px); box-shadow: 7px 7px 0 var(--ink); }
.btn:active { transform: translate(1px, 1px);  box-shadow: 2px 2px 0 var(--ink); }
.btn-sm { min-height: 44px; padding: 0.7rem 1.3rem; font-size: 0.95rem; box-shadow: 3px 3px 0 var(--ink); }
.btn-lg { font-size: 1.1rem; padding: 1.05rem 2.2rem; }
.btn-xl { font-size: 1.2rem; padding: 1.2rem 2.7rem; }
.btn-on-dark { border-color: #fff; box-shadow: 4px 4px 0 var(--amber); }
.btn-on-dark:hover  { box-shadow: 7px 7px 0 var(--amber); }
.btn-on-dark:active { box-shadow: 2px 2px 0 var(--amber); }
.btn-xl.btn-xl { border-color: #fff; box-shadow: 5px 5px 0 var(--coral); }
.btn-xl.btn-xl:hover { box-shadow: 8px 8px 0 var(--coral); }

/* ---------- header ---------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: rgba(255, 253, 248, 0.88);
  backdrop-filter: blur(10px);
  -webkit-backdrop-filter: blur(10px);
  border-bottom: 1px solid transparent;
  transition: border-color 0.25s ease;
}
.site-header.scrolled { border-bottom-color: rgba(17, 17, 17, 0.12); }
.header-inner {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding-block: 0.8rem;
}
.logo { display: inline-flex; align-items: center; gap: 0.55rem; font-weight: 700; font-size: 1.1rem; }
.logo-mark { width: 32px; height: 32px; color: var(--purple); flex: none; }
.logo-word-sub { font-weight: 500; }
.site-nav { display: none; }

@media (min-width: 860px) {
  .site-nav { display: flex; gap: 1.8rem; font-weight: 600; font-size: 0.95rem; }
  .site-nav a { padding: 0.5rem 0.2rem; position: relative; }
  .site-nav a::after {
    content: "";
    position: absolute;
    left: 0; right: 100%; bottom: 0.25rem;
    height: 2px;
    background: var(--purple);
    transition: right 0.2s ease;
  }
  .site-nav a:hover::after { right: 0; }
}
@media (max-width: 380px) {
  .logo-word-sub { display: none; }
}

/* ---------- hero ---------- */
.hero {
  position: relative;
  padding-block: clamp(3.5rem, 10vw, 7.5rem) clamp(3rem, 8vw, 6rem);
}
.hero-inner { position: relative; z-index: 2; }
.hero-title {
  font-size: clamp(2.7rem, 11.5vw, 7rem);
  margin-top: 0.6rem;
  max-width: 12ch;
}
.hero-line { display: block; }
.hero-sub {
  font-size: clamp(1.05rem, 2.4vw, 1.35rem);
  max-width: 30em;
  margin-top: 1.6rem;
  color: var(--ink-soft);
}
.hero-cta { margin-top: 2rem; display: flex; flex-direction: column; gap: 0.4rem; align-items: flex-start; }

.doodle { position: absolute; pointer-events: none; z-index: 1; }
.doodle svg { display: block; overflow: visible; width: 100%; height: 100%; }
.hero-sparkle  { width: clamp(44px, 7vw, 84px);   height: clamp(44px, 7vw, 84px);   top: 6%; right: 8%; }
.hero-asterisk { width: clamp(38px, 6vw, 72px);   height: clamp(38px, 6vw, 72px);   bottom: 10%; right: 14%; }
.hero-chevrons { width: clamp(120px, 22vw, 300px); height: clamp(120px, 22vw, 300px); top: 30%; right: -4%; }

.doodle path { stroke-width: 5px; }
.hero-sparkle path, .hero-asterisk path { stroke-width: 4px; }

/* fake linkedin post: desktop only */
.post-card {
  display: none;
  position: absolute;
  z-index: 2;
  width: 300px;
  right: max(3%, calc((100vw - var(--container)) / 2 - 1rem));
  top: 24%;
  background: #fff;
  border: 2px solid var(--ink);
  border-radius: 16px;
  padding: 1.1rem 1.2rem;
  box-shadow: 8px 8px 0 var(--purple);
  transform: rotate(4deg);
  font-size: 0.85rem;
}
@media (min-width: 1120px) { .post-card { display: block; } }
.post-head { display: flex; align-items: center; gap: 0.6rem; margin-bottom: 0.7rem; }
.post-avatar {
  width: 38px; height: 38px; border-radius: 50%; flex: none;
  background: linear-gradient(135deg, var(--purple), var(--blue));
}
.post-id { display: flex; flex-direction: column; line-height: 1.25; }
.post-id i { font-style: normal; color: var(--ink-soft); font-size: 0.75rem; }
.post-body { line-height: 1.45; }
.post-meta {
  display: flex; align-items: center; gap: 0.4rem;
  margin-top: 0.8rem; color: var(--purple); font-weight: 700; font-size: 0.8rem;
}
.post-meta svg { width: 16px; height: 16px; }

/* ---------- annotations (the signature detail) ---------- */
.mk { position: relative; display: inline-block; white-space: nowrap; }
.mk-svg {
  position: absolute;
  overflow: visible;
  pointer-events: none;
  fill: none;
  stroke: var(--mk, var(--purple));
  stroke-linecap: round;
  stroke-linejoin: round;
}
.mk-svg path { stroke-width: max(2.5px, 0.05em); }

.mk-circle .mk-svg  { top: -0.16em; left: -0.34em; width: calc(100% + 0.68em); height: calc(100% + 0.32em); }
.mk-strike .mk-svg  { top: 0; left: -0.1em; width: calc(100% + 0.2em); height: 100%; }
.mk-underline .mk-svg,
.mk-wavy .mk-svg    { bottom: -0.2em; left: -0.03em; width: calc(100% + 0.06em); height: 0.22em; }
.mk-double .mk-svg  { bottom: -0.32em; left: -0.03em; width: calc(100% + 0.06em); height: 0.3em; }

/* draw-on-scroll: pathLength=1 on every animated path */
.mk-svg path, .draw-me path {
  stroke-dasharray: 1;
  stroke-dashoffset: 1;
  transition: stroke-dashoffset 0.9s cubic-bezier(0.5, 0, 0.2, 1) var(--mkd, 0.35s);
}
.mk.in-view path { stroke-dashoffset: 0; }
.in-view .draw-me path { stroke-dashoffset: 0; }

/* ---------- reveal on scroll ---------- */
.rev {
  opacity: 0;
  transform: translateY(26px);
  transition: opacity 0.7s ease var(--rd, 0s), transform 0.7s ease var(--rd, 0s);
}
.rev.in-view { opacity: 1; transform: none; }

/* ---------- float / bob ---------- */
@keyframes bob {
  0%, 100% { transform: translateY(0); }
  50% { transform: translateY(-12px); }
}
.bob { animation: bob 5s ease-in-out infinite; }
.bob-slow { animation-duration: 7.5s; }
@keyframes bobcard {
  0%, 100% { transform: rotate(4deg) translateY(0); }
  50% { transform: rotate(4.8deg) translateY(-10px); }
}
.post-card.in-view { animation: bobcard 6s ease-in-out infinite; }

/* ---------- marquee strips ---------- */
.strips { position: relative; padding-block: clamp(2.5rem, 7vw, 4.5rem); overflow: clip; }
.strips-solo { padding-block: clamp(1.5rem, 4vw, 3rem); }
.strip { position: relative; width: 130%; left: -15%; padding-block: 0.85rem; }
.strip-a { background: var(--purple); color: #fff; transform: rotate(-2.2deg); z-index: 2; }
.strip-b { background: var(--ink);   color: #fff; transform: rotate(1.7deg); margin-top: -0.4rem; }
.strip-c { background: var(--amber); color: var(--ink); transform: rotate(-1.6deg); }

.strip-track { display: flex; width: max-content; }
.strip-seq {
  display: flex;
  align-items: center;
  gap: 2.2rem;
  padding-right: 2.2rem;
  font-family: var(--font-disp);
  text-transform: uppercase;
  font-size: clamp(1.05rem, 2.6vw, 1.5rem);
  letter-spacing: 0.03em;
  white-space: nowrap;
}
.sep {
  width: 0.7em; height: 0.7em; flex: none;
  background: currentColor;
  clip-path: polygon(50% 0, 100% 60%, 78% 60%, 50% 28%, 22% 60%, 0 60%);
  opacity: 0.9;
}
@keyframes mq-left  { to { transform: translateX(-50%); } }
@keyframes mq-right { from { transform: translateX(-50%); } to { transform: translateX(0); } }
.strip-a .strip-track { animation: mq-left 26s linear infinite; }
.strip-b .strip-track { animation: mq-right 30s linear infinite; }
.strip-c .strip-track { animation: mq-left 24s linear infinite; }

/* ---------- problem ---------- */
.problem { padding-top: clamp(2rem, 6vw, 4rem); }
.fact-row { display: grid; gap: 1rem; margin-top: 2.4rem; }
.fact {
  border: 2px solid var(--ink);
  border-radius: 16px;
  padding: 1.3rem 1.4rem;
  background: #fff;
  box-shadow: 5px 5px 0 var(--c, var(--coral));
}
.fact b { display: block; margin-bottom: 0.25rem; font-size: 1.05em; }
.punch {
  font-size: clamp(2.2rem, 9vw, 4.5rem);
  margin-top: 3rem;
}
@media (min-width: 760px) {
  .fact-row { grid-template-columns: repeat(3, 1fr); gap: 1.4rem; }
}

/* ---------- wrong ---------- */
.mode-row { display: grid; gap: 1.4rem; margin-top: 2.4rem; }
.mode {
  border: 2px solid var(--ink);
  border-radius: 20px;
  background: #fff;
  padding: 1.6rem 1.5rem 1.8rem;
  box-shadow: 6px 6px 0 var(--c, var(--blue));
}
.mode-num {
  font-size: 2.2rem;
  color: transparent;
  -webkit-text-stroke: 2px var(--c, var(--blue));
}
@supports not (-webkit-text-stroke: 1px black) {
  .mode-num { color: var(--c, var(--blue)); }
}
.mode-title { font-size: clamp(1.9rem, 5.5vw, 2.7rem); margin: 0.4rem 0 0.7rem; }
.mode p:last-child { color: var(--ink-soft); }
@media (min-width: 760px) {
  .mode-row { grid-template-columns: 1fr 1fr; gap: 1.8rem; }
}
.turn { margin-top: clamp(3rem, 8vw, 5rem); max-width: 780px; }

/* ---------- how it works ---------- */
.steps { margin-top: clamp(2.5rem, 6vw, 4rem); }
.step {
  display: grid;
  gap: 0.4rem 2rem;
  padding-block: clamp(2.4rem, 6vw, 4rem);
  border-top: 2px solid var(--ink);
}
.step:first-child { border-top: 0; padding-top: 1rem; }
.step-num {
  font-size: clamp(4rem, 15vw, 8.5rem);
  line-height: 0.85;
  color: transparent;
  -webkit-text-stroke: 3px var(--step-c, var(--purple));
}
@supports not (-webkit-text-stroke: 1px black) {
  .step-num { color: var(--step-c, var(--purple)); }
}
.step-title { font-size: clamp(2.5rem, 9vw, 5rem); margin-bottom: 0.7rem; }
.step-title::after {
  content: "";
  display: block;
  width: 3.2em;
  height: 0.14em;
  margin-top: 0.18em;
  border-radius: 99px;
  background: var(--step-c, var(--purple));
}
.step-body p { max-width: 36em; color: var(--ink-soft); font-size: clamp(1rem, 2vw, 1.15rem); }
@media (min-width: 860px) {
  .step { grid-template-columns: 220px 1fr; align-items: start; }
}

/* ---------- why us ---------- */
.why-grid { display: grid; gap: 1.2rem; margin-top: 2.4rem; }
.why-card {
  border: 2px solid var(--ink);
  border-radius: 18px;
  background: #fff;
  padding: 1.5rem 1.5rem 1.7rem;
  box-shadow: 5px 5px 0 var(--c, var(--teal));
}
.why-card h3 { font-size: 1.25rem; margin-bottom: 0.5rem; }
.why-card h3::before {
  content: "";
  display: inline-block;
  width: 0.55em; height: 0.55em;
  margin-right: 0.5em;
  background: var(--c, var(--teal));
  border-radius: 2px;
  transform: rotate(45deg);
}
.why-card p { color: var(--ink-soft); }
@media (min-width: 760px) {
  .why-grid { grid-template-columns: 1fr 1fr; gap: 1.6rem; }
}

/* ---------- proof wall ---------- */
.wall { display: grid; gap: 1.5rem; margin-top: 2.6rem; }
.wall-card {
  border: 2px solid var(--ink);
  border-radius: 18px;
  background: #fff;
  padding: 1.6rem 1.5rem;
  box-shadow: 6px 6px 0 var(--c, var(--amber));
  transition: transform 0.25s ease;
}
.wall-card:nth-child(odd)  { rotate: -1.3deg; }
.wall-card:nth-child(even) { rotate: 1.2deg; }
.wall-card:hover { transform: rotate(0.6deg) translateY(-4px); }
.stat { font-size: clamp(2.1rem, 6vw, 3rem); color: var(--c, var(--amber)); margin-bottom: 0.5rem; }
.wall-card p { color: var(--ink-soft); }
.tag {
  display: inline-block;
  margin-top: 1rem;
  font-size: 0.78rem;
  font-weight: 700;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  color: var(--ink);
  border: 1.5px solid var(--ink);
  border-radius: 999px;
  padding: 0.3rem 0.75rem;
}
.quote { font-size: 1.15rem; font-weight: 500; color: var(--ink); line-height: 1.45; }
@media (min-width: 700px) {
  .wall { grid-template-columns: 1fr 1fr; }
  .wall-quote { grid-column: span 2; }
}
@media (min-width: 1080px) {
  .wall { grid-template-columns: repeat(6, 1fr); }
  .wall-card { grid-column: span 2; }
  .wall-quote { grid-column: span 6; text-align: center; }
  .wall-card:nth-child(4) { grid-column: 2 / span 2; }
}
.proof .micro { margin-top: 1.6rem; }

/* ---------- pricing ---------- */
.price-row {
  display: grid;
  gap: 2rem;
  margin-top: 2.6rem;
  max-width: 640px;
}
@media (min-width: 960px) {
  .price-row {
    max-width: none;
    grid-template-columns: 1fr 1fr;
    align-items: stretch;
  }
}
.price-card {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  background: var(--ink);
  color: var(--paper);
  border-radius: 24px;
  padding: clamp(1.8rem, 5vw, 3rem);
  box-shadow: 9px 9px 0 var(--purple);
}
.price-card-plus { box-shadow: 9px 9px 0 var(--amber); }
.chip {
  display: inline-block;
  background: var(--amber);
  color: var(--ink);
  font-weight: 700;
  font-size: 0.78rem;
  letter-spacing: 0.08em;
  text-transform: uppercase;
  border-radius: 999px;
  padding: 0.35rem 0.85rem;
}
.chip-purple { background: var(--purple); color: #fff; }
.price-name { font-size: clamp(2.2rem, 7vw, 3.4rem); margin-top: 1rem; }
.price-line { display: flex; align-items: baseline; gap: 0.5rem; margin-top: 0.8rem; flex-wrap: wrap; }
.price-pre { color: rgba(255, 253, 248, 0.65); font-size: 0.95rem; }
.price-num { font-size: clamp(2.6rem, 8vw, 4rem); color: var(--amber); }
.price-per { color: rgba(255, 253, 248, 0.65); }
.price-list {
  list-style: none;
  padding: 0;
  margin: 1.6rem 0 2rem;
  display: grid;
  gap: 0.7rem;
  align-content: start;
  flex: 1;
}
.price-list li { padding-left: 1.7em; position: relative; }
.price-list li::before {
  content: "";
  position: absolute;
  left: 0; top: 0.28em;
  width: 0.85em; height: 0.85em;
  background: var(--purple);
  clip-path: polygon(50% 0, 100% 60%, 78% 60%, 50% 28%, 22% 60%, 0 60%);
}
.pricing .micro-dark { margin-top: 1.2rem; }

/* ---------- faq ---------- */
.faq-list { margin-top: 2.2rem; border-bottom: 2px solid var(--ink); }
.faq-list details { border-top: 2px solid var(--ink); }
.faq-list summary {
  list-style: none;
  cursor: pointer;
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 1rem;
  padding: 1.15rem 0.2rem;
  font-weight: 700;
  font-size: clamp(1.02rem, 2.4vw, 1.2rem);
  min-height: 48px;
}
.faq-list summary::-webkit-details-marker { display: none; }
.faq-list summary::after {
  content: "+";
  font-family: var(--font-disp);
  font-size: 1.5em;
  line-height: 1;
  color: var(--blue);
  transition: transform 0.25s ease;
  flex: none;
}
.faq-list details[open] summary::after { transform: rotate(45deg); }
.faq-list details p {
  padding: 0 0.2rem 1.3rem;
  color: var(--ink-soft);
  max-width: 62ch;
}
.faq-list summary:hover { color: var(--blue); }

/* ---------- dark closer + footer ---------- */
.dark-wrap {
  background: var(--ink);
  color: var(--paper);
  border-radius: clamp(20px, 4vw, 36px) clamp(20px, 4vw, 36px) 0 0;
  margin-top: var(--section-gap);
}
.closer { padding-top: clamp(4rem, 10vw, 7rem); text-align: left; }
.closer-title { max-width: 18ch; }
.kicker-dark { color: var(--paper); }
.lede-dark { color: rgba(255, 253, 248, 0.72); }
.closer-cta {
  margin-top: 2.2rem;
  display: flex;
  flex-direction: column;
  gap: 0.6rem;
  align-items: flex-start;
}
.closer .mk-strike .mk-svg { stroke: var(--coral); }

.site-footer {
  border-top: 1px solid rgba(255, 253, 248, 0.18);
  padding-block: 2.2rem 2.6rem;
  margin-top: clamp(3rem, 8vw, 5rem);
}
.footer-inner { display: grid; gap: 1.4rem; }
.logo-dark { color: var(--paper); }
.footer-nav { display: flex; flex-wrap: wrap; gap: 1.1rem 1.6rem; font-weight: 600; font-size: 0.95rem; }
.footer-nav a { opacity: 0.8; padding-block: 0.3rem; }
.footer-nav a:hover { opacity: 1; color: var(--amber); }
.footer-note { font-size: 0.85rem; opacity: 0.55; }
@media (min-width: 860px) {
  .footer-inner {
    grid-template-columns: auto 1fr auto;
    align-items: center;
  }
  .footer-nav { justify-content: center; }
}

/* ---------- reduced motion ---------- */
@media (prefers-reduced-motion: reduce) {
  .rev { opacity: 1; transform: none; transition: none; }
  .mk-svg path, .draw-me path { stroke-dashoffset: 0; transition: none; }
  .strip-track { animation: none; }
  .bob, .bob-slow, .post-card.in-view { animation: none; }
  html { scroll-behavior: auto; }
}

@media (max-width: 767px) {
  .hero-sparkle,
  .hero-chevrons {
    display: none;
  }
}